Ashnoor Textiles Limited (“Ashnoor”) was established in 1984 and is a BSE-listed Indian terry towel manufacturer and exporter with more than three decades of experience & relationships and currently shipping to USA, caribbean & Middle East.
The Company is an ISO 9001 and 14001 certified and is known for its execution certainty, established quality standards, and strong financial discipline, making it a dependable long-term sourcing partner with a vision to ensure 100% customer satisfaction.
Ashnoor
is positioned as a scalable, mid-sized export manufacturer offering the agility of a focused organisation, combined with governance, systems, and financial stability expected by leading international retailers and institutional buyers.
What sets us apart is our ability and endless effort to create honest and supportive long term relationships with our esteemed customers by delivering the right customised product at a competitive price.
Product Portfolio
Ashnoor specialises in the manufacture & export of
premium terry towel products
Including:
- High-quality white towels for premium hotels, hospitality chains, & institutions.
- Customised towels based on GSM, pile height, design, and buyer specifications.
- Towels manufactured using recycled yarn, supporting sustainability focused sourcing.
Our Products
- Institutional white Towels
- Colored Towels
- Beach Towels
- Pool Towels
- Bamboo cotton
- Embroidered Towels
- Kitchen towels
- Recycled Yarn Towels
- Zero Twist Towels
- Bath Rugs
Whiteness Above 145 CIE+
- Double Length Hems prevent unravelling
- Super soft hand & feel
- Withstands all laundry testing
of terry towels to big distributors
Pioneer in White Towels
Pioneer in Pool Towels
Pool Towels
- Reactive Dyed
- Chlorine friendly
- Bleach Safe
- Rating 4/5
Ashnoor offers flexibility typically unavailable with very large suppliers:
- Faster design and sample development
- Adaptability to private label and institutional specifications
- Responsive but quick decision-making at senior management level
Execution certainty at Ashnoor is driven by a unique combination of people,processes and preparedness:
- Promoter-led professional organisation structure, where the Managing Director works directly with production and export heads for key orders
- Fastest possible sample development and approvals, enabling quicker buyer onboarding
- Established export-quality track record built over 25+ years
- Strong financial liquidity, ensuring uninterrupted procurement and production
- Ready reserve manufacturing capacity, enabling immediate acceptance of incremental orders
critical factors for global sourcing teams.
Ashnoor enjoys the edge of having its ready reserve production capacity,which is immediately available for new export orders.
Its Reserve Installed Capacity is
3,500 metric tonnes or 7.7 million LBS per annum
This reserve capacity allows Ashnoor to:
- Absorb new programs without capital expenditure.
- Scale volumes without disruption to quality or delivery timelines.
- Act as a reliable secondary or expansion supplier for large buyers
- Factory land area: 25 acres, providing ample space for current operations & future expansion.
- Equipped with state-of-the-art Japanese Tsudakoma looms.
- In-house integrated facilities including weaving, processing finishing & packing all under one roof.
- 4 Modern Testing Labs.
- Modern amenities for workers.
- Experienced promoters and manpower.
Ashnoor follows responsible manufacturing practices focused on efficient resource utilisation:
- In-house water treatment plant enabling recycling and reuse of process water.
- Capability to manufacture towels using recycled yarn.
- Continuous initiatives aimed at reducing waste and improving process efficiency.
- Govt approved pollution control systems.
Process Flow & Supply Chain Control
Ashnoor follows a robust and well-established manufacturing process flow:
- While spinning is not in-house, Ashnoor works with established, Govt Registered spinners who are its long-term partners supplying consistent, export-grade yarn.
- This model ensures quality control through competent suppliers while retaining flexibility & adequate speed.
- Facility of in House Container Loading.
Ashnoor maintains stringent quality systems aligned with international buyer expectations:
- Multiple product, social, and technical audits in place.
- Long-standing audit readiness for large retailers and institutional buyers.
- Strong internal compliance culture embedded in daily operations.
- Modern labs to test the quality at various stages of production.
Ashnoor's financial profile materially reduces execution & counterparty risk for buyers:
- Adequate bank-sanctioned working capital facilities.
- Approximately 25% of sanctioned limits kept as unutilized reserve, providing immediate headroom for new orders.
- Nearly 40% of net worth maintained in liquid investments, ensuring:
- Smooth raw material procurement
- Ability to execute large orders without dependence on outsiders
- Stability during commodity or demand volatility
- Listed on BSE, subject to continuous disclosure and regulatory oversight
- Strong emphasis on systematisation, transparency, and corporate governance.
- Professional Board composition:
- Four experienced well educated promoter directors.
- Four independent professional directors.
- Promoters actively engaged in the terry towel industry for over two decades.
- Deep operational understanding of manufacturing, quality, & export markets.
- Leadership continuity ensures stability, consistency, & long-term partnerships
a Priority of Ashnoor
- Govt prescribed employee welfare schemes properly implemented.
- All safety guidelines as stipulated by Indian Govt and international audit agencies followed.
- Organisation of medical camps for employees in the factory.
- Focus on women empowerment.
- High and quick execution certainty
- 7.7 million lbs of ready reserve capacity for immediate scaling
- Established quality over three decades
- Pioneer in premium white towels for hospitality and institutions
- Strong financial liquidity and high corporate governance
- Promoter-led accountability with professional systems
- Competitive pricing capability as compared to other suppliers in India, Bangladesh & Pakistan.
- Central location at a distance of 30-minute drive from IGI Airport, Delhi
